The American Hardwood Export Council teams up with the Royal College of Art to merge design with sustainability
The American Hardwood Export Council will collaborate with product design students at the Royal College of Art in London to produce and exhibit chairs during the London Design Festival.
Under the leadership of tutors Sebastian Wrong and Harry Richardson, the use of wood as a material and its Life Cycle impacts have been added to the Design Products curriculum and the students have been set the challenge of designing a functional chair or seat in an American hardwood of their choice. The designs will be developed in to working prototypes with the help of Benchmark, internationally renowned for its craftsmanship in wood and long-standing relationship with designer Terence Conran.