A leading insulation firm has launched a campaign to encourage consumers to take up the Green Deal because of the added benefits it could bring in terms of protecting homes from fire.
Rockwool, the UK’s leading manufacturer of stone wool insulation, has launched an online video campaign called Does It Burn?, in which it aims to educate the public about the added benefits of insulating their homes beyond the energy efficiency ones of the Green Deal.
Video campaign
The YouTube video series, which launched today, shows £500 cash being placed into a mini-house made of Rockwool and then blasted with a flame thrower. The cash is then extracted from the box undamaged. The £500 represents the energy bill savings the Energy Saving Trust estimates householders could make by investing in external solid wall insulation in a gas-heated, semi-detached home with three bedrooms.