Fracking is in the news again – this time following an adjudication by the Advertising Standards Authority that a leaflet produced by shale gas extraction company Cuadrilla and posted through thousands of doors in Lancashire last year contained elements that breached its guidelines in respect of claims that can and cannot be made in advertising materials.
In all, the ASA upheld six of the complaints made by the anti-fracking group Refraktion; another was partly upheld.
The issue was the same as any involving extravagant claims of quality for any product or service – it has to be true, demonstrably true and not contain any exaggeration (legal, decent, honest and truthful, as the slogan used to run).








Everybody in the construction and associated industries these days is talking about the Green Deal. In particular, there is a clamour to become assessors for the scheme, which claims to be a sure-fire way of recouping the cost of installing environmentally-friendly heating and insulation by savings on your energy bill.
One of the seminal moments in terms of EU fisheries policy – certainly in my memory – came not when MEPs finally accepted what rational people had always know, or even when Hugh Fearnley Whittingstall took his 'fish fight' to Brussels in 2011, but when Hugh's fellow celebrity chef Raymond Blanc took to the sea for his BBC TV series last year and discovered to his horror just what large numbers of fish were simply dumped back into the sea, or discarded. The look on the face of the culinary wizard spoke volumes.